试图以一种全新方式营造中国汽车文化传播新风尚的宝马,其复古派对超越了单纯的怀旧,更多意义在于文化的传递和延伸,同时又是一次对品牌更高层次的思考和实践“作为彰显自我身份的主要社会活动,消费最有趣的一点就是常常让行将过时的东西具有永恒价值,从而发起一轮轮的文化再循环运动。”让·鲍德里亚(Jean Baudrillard)在《消费社会》中的论述可以被看做复古文化的价值所在。 Trying to create a new way to promote the new style of Chinese car culture BMW, its retro party beyond pure nostalgia, more meaning is the transfer and extension of culture, but also a higher level of thinking and practice of the brand The most interesting aspect of spending as the primary social activity that underlines self-identity is the often eternal value of what is outdated, thereby initiating a round of cultural recycling. “Jean Baudrillard, in Spending Social ”discourse can be seen as the value of retro culture.