二十世纪九十年代以来 ,电子商务倍受全球关注 ,与传统的商务活动相比 ,电子商务具有营运成本低 ,用户范围广 ,无时间限制以及能同用户直接互动交流等优势 ,改变着传统的社会生产方式 ,并且对经济结构的调整产生极为深刻的影响 ,成为世界经济新的增长点。现阶段 ,我国电子商务 Since the 1990s, e-commerce has attracted worldwide attention. Compared with traditional business activities, e-commerce has the advantages of low operating cost, wide range of users, no time limit and direct interaction with users, thus changing the traditional Social production mode and have a profound impact on the adjustment of economic structure and become a new growth point of the world economy. At this stage, China’s e-commerce