新媒体环境下,高职英语个性化阅读教学具有重要意义,不仅顺应时代发展要求,还能满足学生学习需要、提高英语教学效果。但目前教学活动存在不足,未能有效适应新媒体环境的要求,也制约教学水平提高。需要从课前准备、课堂教学、教学评价、课外活动等方面采取改进策略,促进高职英语个性化阅读教学效果提升。当前,以智能手机为代表的新媒体,给人们的生活与学习带来了全新变革。作为高职课程学习和教学的重要内容, In the new media environment, personal English reading teaching in higher vocational education is of great significance. It not only conforms to the requirements of the development of the times, but also meets the needs of students’ learning and improves the effectiveness of English teaching. However, there are not enough teaching activities at present, failing to effectively meet the requirements of the new media environment, and restricting the improvement of teaching standards. It is necessary to take improvement strategies from pre-class preparation, classroom teaching, teaching evaluation and extra-curricular activities to promote higher vocational English personal reading teaching effect. At present, new media represented by smartphones have brought new changes to people’s life and learning. As an important part of vocational courses and teaching,