“中国驰名商标”的称号,代表着商品或服务的最高商誉,是企业巨大的无形财富,它能带来现实的经济效益和潜在的竞争优势。截至2005年底,全国约有561家企业的569个商标获得了中国驰名商标的称号。而新疆拥有的国内名牌不多,被标为“中国驰名商标”的产品更是屈指可数,仅有伊力牌、天 The title of “Well-known Trademark of China” represents the highest goodwill of goods or services and is a huge intangible asset of the enterprise. It can bring about realistic economic benefits and potential competitive advantages. By the end of 2005, 569 trademarks of about 561 enterprises nationwide had won the title of China’s Well-known Trademark. However, there are not many domestic famous brands in Xinjiang, and the products labeled as “China Well-Known Trademark” are even few.