现今，产品的概念有了新的内涵，产品不仅包括有形的物质产品以及劳务，还包括观念和思想等社会行为，服务作为一个关键的营销因素在这个时期受到了极大的重视，逐步体现了市场营销的核心思想———以客户为核心，这就要求企业组织相应的变革，将为客户服务的观念贯彻到从产品 Nowadays, the concept of product has new connotation. The product not only includes the tangible material product and service, but also social behavior such as idea and thought. As a key marketing factor, service has received great attention during this period, The core idea of ​​marketing --- customer as the core, which requires enterprises to organize the corresponding changes, the concept of customer service will be implemented from the product