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许多人买电器,明明知道说明书上那些密密麻麻的功能也许一辈子都用不上,但还是宁肯多掏些钱,买一台更复杂的回去,因为他们心中有一个念头,那些现在用不上的功能,也许将来有一天能用上。这“将来”就是一个概念。人很多时候是在为概念付款,尽管将来的情况可能和现在的设计有很大差距,使你的预支永远不可能兑现,但人的本性就是如此,没有憧憬就没有激情,哪怕是虚幻的,也宁肯沉溺其中。概念的挖掘价值,就在于它能使人克服理性的障碍,就像情人接吻的时候,不在乎对方是不是有虫牙,是不是有口臭,等到发现这些问题,吻已经接完,生米已经做成熟饭。获取暴利的人,常常都是会做概念的人。
Many people buy electrical appliances, knowing that the dense features of the manual may not be used for a lifetime, but they would rather spend more money and buy a more complicated one, because they have an idea in their minds, and those functions that they do not currently have access to. Maybe it will be used someday. This “future” is a concept. People pay for concepts in many cases, although the future situation may be very different from the current design, so that your advances can never be realized, but human nature is like this, without passion there is no passion, even if it is illusory, I would rather sink into it. The concept of excavation value is that it can make people overcome the obstacles of reason. Just like when a lover kisses, he doesn’t care whether the other party has any bugs or bad breath. When the problems are discovered, the kiss is over and the raw rice has matured. rice. People who make huge profits are often people who do concepts.