价格战是商战中的惯用手段,对厂家来说,它可以提高产品的市场竞争能力,巩固品牌的市场份额;对消费者而言,可以得到更多的实惠;对整个行业来说,它可以整合优势,把假冒伪劣淘汰出局。但并不是任何一个品牌都有资格挑起价格战,并不是所有的品牌都打得起价格战。当价格大战愈演愈烈,无序竞争就会出现。常言说,“杀人三千,自损八百”。看来,价格战也是一把双刃剑。当 Price war is the usual means of business war, for manufacturers, it can enhance the market competitiveness of products and consolidate the brand’s market share; for consumers, you can get more benefits; for the entire industry, it can Integrate advantages and eliminate fake and shoddy products. But not any one brand is eligible to provoke a price war, not all brands have played a price war. As price war intensifies, disorderly competition will emerge. As the saying goes, “killing three thousand, since the loss of eight hundred.” It seems that the price war is also a double-edged sword. when