高桥石化公司运用一系列的方法,推销润滑油整装产品,取得显著成效。1996年至2001年润滑油整装产品销售量从3.12万吨发展到12.53万吨,6年间翻了两番,年均增幅达26.29％。1996年以来,他们面对润滑油市场竞争激烈的状况,想方设法推出新措施拓展新市场寻求新发展。一是他们审时度势及时更换新包装。仅去年,他们就推出20多种色彩鲜艳、悦目赏 Takahashi Petrochemical companies use a series of methods to sell lubricants products, and achieved remarkable results. From 1996 to 2001, sales volume of lubricants products increased from 31,200 tons to 125,300 tons, quadrupling over six years with an average annual increase of 26.29%. Since 1996, they have been faced with fierce competition in the lubricating oil market and have been trying their best to launch new measures to expand new markets and seek new developments. First, they review the situation in time to replace the new packaging. Last year, they launched more than 20 colorful, eye-catching tours