作为全球商务语言,英语以它的多样性和易变性而著称,这就导致英语以多种形式存在并具有文化背景的多样性。特别在进出口商标翻译中,译者要充分了解本国文化与异国的文化差异,以及英语在不同文化背景下的语义信息、文化信息差异,尽量做到文化信息对等。 As a global business language, English is known for its diversity and variability, which leads to the diversity of English in many forms and cultural backgrounds. Especially in translating import and export trademarks, translators should fully understand the cultural differences between their own cultures and exotic countries, as well as differences in semantic information and cultural information of English under different cultural backgrounds and try their best to achieve cultural information equivalence.