畅销书《联想为什么》的作者陈惠湘,以一个“企业人”做策划的经历,告诉人们:市场策划、企业策划是一个系统行为,一个组织行为,是以市场定位为核心,对社会大趋势的精妙把握,策划大家主谋战略设计,多“兵种”协同战术运作。因此,市场策划的本质是战略与战术的相得益彰。 Chen Huixiang, the author of the best-selling book “Why Does Lenovo,” tells people that he is planning with a “corporate person”: Market planning and corporate planning are a systemic behavior, an organizational behavior, and are based on market positioning as the core of society. The delicate grasp of the trend, planning everybody mastermind the strategic design, multiple “ arms ” coordinated tactical operation. Therefore, the essence of market planning is the complement of strategy and tactics.