标志设计中的表现手法有文字、具象和抽象图形的运用,以及多种表现手法的综合运用。其中书法艺术的运用不仅将为标志设计提供了取之不尽的创意源泉,而且独具风格,有良好的视觉冲击力和艺术感染力。本文从书法艺术的形体、风格、审美意识等角度进行阐述,让书法艺术以独特的艺术形式和艺术内涵在标志设计中表现出独特的魅力。 Signs in the design of the performance of the text, the use of concrete and abstract graphics, as well as a variety of expressions of the comprehensive use of techniques. Among them, the use of calligraphy not only provides an inexhaustible source of creativity for logo design, but also has unique style, good visual impact and artistic appeal. This article elaborates from the aspects of shape, style and aesthetic consciousness of calligraphic art so that calligraphic art displays unique charm in the design of logo with its unique artistic form and artistic connotation.