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需求常常是由特殊人才创造出来,他们具有十分独特的眼光和行为方式。他们基于现实展开全新的想象,然后再造新的现实。由此创造出来的新产品,客户无法拒绝,竞争对手难以复制在印度西南海岸,有一位叫巴布·拉詹的渔民。以发达国家的标准来看,拉詹绝对是个穷人。唯一值点钱的资产,就是他和另外14位渔民共同拥有的维持生计的家伙———一艘22米长的钢板船。他们驾驶着这艘船,在阿拉伯海捕捞沙丁鱼这种量多价廉的鱼类,供应到南亚市场。
Demand is often created by special talent, they have a very unique vision and behavior. They start a whole new vision based on reality and then create new ones. The resulting new product, customers can not refuse, competitors hard to replicate In the southwest coast of India, there is a fisherman named Babu Rajan. According to the standards of developed countries, Rajan is definitely a poor man. The only money-worth asset is a living man he owned with another fourteen fishermen - a 22-meter long steel vessel. They drove the ship to catch sardines in the Arabian Sea, a multi-value fish that was supplied to the South Asian market.