《黄金时代》互联网深度营销的创新之举,给文艺电影开拓市场提供了一些借鉴,包括互联网公司的合作、大导演大明星的号召力、网络资源的充分利用、深挖互联网海报的营销价值等,但真正影响成败的是影片内容和受众的定位,特别是在新媒体快速发展的背景下,面向受众喜好,拍出符合受众品位的电影,才是互联网深度营销的发展之道。 The “golden age” of internet marketing in depth has provided some references to the development of the art film market, including the cooperation of Internet companies, the appeal of big directors, the full utilization of network resources, the marketing value of Internet posters, etc. , But the real success or failure of the movie content and audience positioning, especially in the context of the rapid development of new media, audience-oriented, filming in line with the audience’s taste of the movie is the depth of Internet marketing development.