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打造具有民族和文化基因特色的品牌才是强大中国品牌竞争力的正解。近年来,中国企业似乎被在海外疯狂扫货的中国土豪金主附体,开启了疯狂的剁手模式,出手阔绰,令人瞠目结舌。数据显示,截至2016年上半年,中国海外并购案多达139起,短短半年时间交易规模就接近去年创纪录的1210亿美元,高达1130亿美元。随着中国国力的增强,“买买买”成为中国品牌跨国战略的杀手锏。继并购美国传奇影业后,近日万达又准备收购金球奖了,作为海外并购的活跃分子,万达的
To create a brand with national and cultural characteristics of the Chinese brand is a strong positive competitiveness of the solution. In recent years, Chinese enterprises seem to be possessed by Chinese tyrants and gold masters, who have been sweeping goods overseas, opening up a crazy chop-hand model that has made a huge and surprising move. Data show that as of the first half of 2016, China’s overseas mergers and acquisitions case as many as 139, just half a year trading scale close to last year’s record 121 billion US dollars, up to 113 billion US dollars. With the improvement of China’s national strength, “buying and buying ” become the killer of Chinese brand transnational strategy. Following the acquisition of the legendary film industry in the United States, recently Wanda is also preparing to acquire the Golden Globes, as an active M & A overseas, Wanda