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互联网科技的不断发展,使得传媒机构可以突破传统媒体的限制,将节目制作与网络平台的各项优势相结合,来获得更好的传播效果。本文以优酷网打造的网络自制综艺节目《火星情报局》为例,通过探究其节目内容、设计传播方式以及节目存在的弊端,旨在进一步为更好的发展网络综艺节目提供相关建议。
The continuous development of Internet technology enables media organizations to break through the restrictions of traditional media and combine the advantages of program production and network platforms to achieve better communication effects. This paper takes “Mars Intelligence”, a network homemade variety show built by Youku as an example. It aims to further provide suggestions for better development of online variety shows by exploring the contents of programs, designing modes of transmission and the disadvantages of programs.