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近年来,越来越多的农药企业不断改进营销策略,将营销重心下移,把眼光直接投向了具有广阔前景和无限活力的农药终端市场——农村。许多企业花费了一定的人力、物力和财力进行了一系列的宣传推介活动,然而奏效并不明显,回报率终始不高。农药市场特别是终端最需要的是实实在在的技术服务,农民兄弟缺的是科技,可以这么说,谁的科技服务搞得到位,搞得扎实,搞得成功,谁就能制胜于竞争日益激烈的农药市场。
In recent years, more and more pesticide companies continue to improve their marketing strategies and shift the focus of their marketing efforts. This has shifted their eyes directly to the rural pesticide end-use market, which has a bright future and unlimited vitality. Many enterprises spent a lot of manpower, material and financial resources to carry out a series of promotional activities, however, the effect is not obvious, the return rate is not high at the end. Pesticide market, especially the terminal is the most in need of real technical services, peasant brothers lack of science and technology, so to speak, who’s scientific and technological services in place, and make a solid, successful, who will be able to win over the increasingly competitive Intense pesticide market.