2007年,网络广告市场发展迅速。据专家预测.其整体市场规模将比2006年增长50%左右。更多新的广告业形式层出不穷,视频广告、游戏内置广告等新模式受到了越来越多的关注。然而.作为Web2.0应用之一的博客和个人空间产品,似乎一直没有找到在广告领域的突破,“体验互动”、“病毒营销”、 In 2007, the online advertising market has developed rapidly. According to experts’ forecast, the overall market size will increase by about 50% over 2006. More new forms of advertising are emerging, and new models such as video ads and in-game ads are receiving more and more attention. However, as one of the Web 2.0 applications, blogs and personal space products seem to have not found a breakthrough in the field of advertising, “interactive experience”, “viral marketing”