一位伟人曾说过:“我看新华社的消息看第一句,第一句看不下去,就不看了。”美国新闻学者杰克·海敦也这样说,消息的“导语是促使读者读下去的诱饵。如果导语索然无味,读者看完导语就不往下看了。”这些意见都说明一个至关重要的问题:写消息一定要开好头,而且还要有诱惑力。消息的开头,在新闻学上称为导语。有的新闻学著作讲到消息写作时说得形象:“好的导语像磁石一样紧紧吸引住读者,不好的导语可以把读者推得远远的。”因此,消息的导语写作最好达到清代学者李渔所说的:“开卷之初,当以奇句夺目,使之一见而惊,不敢弃去。” 那么,消息的导语怎样吸引住读者呢?复旦大学 A great man once said: “I see the Xinhua News Agency see the first sentence, the first sentence can not stand it, do not read it.” American journalist Jack Hayward also said that the message “lead is to promote the reader to read Bait if the guide is dull, the reader will not look down after reading the guide. ”These comments illustrate a crucial issue: the message must be well written, but also tempting. The beginning of the news, called journalism in journalism. Some journalism books speak of the writing of messages: “Good leads attract the reader as magnetically, and bad leads can push the reader far.” Therefore, Li Yu, a scholar of the Qing Dynasty, said: “At the beginning of the book of enlightenment, when we look at the odd sentences, we can not give up.” Then, how can the message lead to the readers? Fudan University