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中产阶层将成为零售业发展的中坚力量,主动创造消费者尚未明确意识到的需求的电视购物企业,可以通过构建全产业链把脉中产阶层。中国电视购物行业去年的销售额接近600亿元,今年应该只多不少。国内电视购物行业前景非常广阔,数据显示,中国大陆的电视购物行业销售额占社会消费品零售总额的比例尚不足1%,比照美国、韩国、日本和台湾地区,电视购物行业在中国大陆的潜在销售规模应达千亿元。
The middle class will become the backbone of the development of the retail industry, take the initiative to create consumers have not yet clearly aware of the needs of the TV shopping business, you can build the whole industry chain to the pulse of the middle class. China’s television shopping industry last year, sales of nearly 60 billion yuan this year should be only a lot more. The domestic TV shopping industry has a very promising future. According to statistics, the TV shopping industry in mainland China accounts for less than 1% of the total retail sales of consumer goods. In comparison with the potential sales of the TV shopping industry in mainland China in the United States, South Korea, Japan and Taiwan Scale should reach 100 billion yuan.