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本文从工业设计的视角,探讨生活方式的模糊需求与产品创新设计的密切联系。(1)通过探究消费者认知结构,发掘深层次、模糊认知的心理需要、体验需要,构造了产品创新信息的挖掘方法体系,由此把消费者价值观与产品属性关联起来,构建出需求数据库。(2)然后建立需求转化过程模型,通过需求权重的评估,提炼关键创新因子实现模糊优化的过程,得出企业新产品开发的概念设计的精准原型,实现价值的体现并达到创新的目的。
From the perspective of industrial design, this article explores the close relationship between the fuzzy demand of life style and product innovation design. (1) Constructing a mining method system for product innovation information by exploring the cognitive structure of consumers, discovering psychological needs and experiential needs of deep-seated and fuzzy cognitions, and establishing consumer demand values by associating them with product attributes database. (2) Then, the demand conversion process model is established. Through the evaluation of the demand weight, the key innovation factors are refined to realize the process of fuzzy optimization, and the accurate prototype of the concept design of the new product development of enterprises is obtained, realizing the value realization and achieving the goal of innovation.