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在进入“读图时代”、“读题时代”的报业竞争激烈的今天,哪家报纸的新闻报道最快、最新、最全,哪家报纸才能赢得读者。而一则新闻是否能吸引读者,在很大程度上取决于其标题制作的成败。一个好标题,不仅能牢牢吸引读者的眼球,而且能够增强文章的可读性和艺术感染力,收到意想不到的宣传效果。所以说,报纸编辑以及记者、通讯员都应在标题的提炼制作上下一番功夫。
In today’s competitive newspaper industry, which newspaper has the fastest, the latest and the most complete news coverage, which newspapers can win readers? Whether a piece of news can appeal to a reader depends, to a large extent, on the success of its title production. A good title, not only can firmly attract the reader’s attention, but also can enhance the readability and artistic appeal of the article, received unexpected publicity. So, newspaper editors and reporters, correspondents should make some effort in refining the title.