“世界经济已经进入品牌经济的大格局,品牌已成为国际竞争的制高点。3月5日,李克强总理在政府工作报告中明确提出要加强质量、标准和品牌建设,这是政府工作报告首次提出品牌建设。”一见到笔者,全国政协委员、中国品牌建设促进会理事长刘平均就十分兴奋地说。“习近平总书记2014年在河南考察时强调,要推动中国制造向中国创造转变、中国速度向中国质量转变、中国产品向中国品牌转变。这‘三个转变’既符合国际经济发展大趋势,又适应我国经济发展新常态的要求。”刘平均说。在他看来,品牌是企业乃至国家核心竞争力的综合体现,也是经济全球化中重要的要素资源。一个国家或地区经济崛起的背后,往往是 “March 5, Premier Li Keqiang in the government work report clearly proposed to strengthen the quality, standards and brand building, which is the first time the government work report was put forward Brand building. ”I saw the author, the CPPCC National Committee, China Association for Promotion of Brand Building, Liu average are very excited to say. In his visit to Henan in 2014, General Secretary Xi Jinping emphasized that it is necessary to promote changes made by China in manufacturing to China, changes in China’s speed to China’s quality, and changes in China’s products to those in China. These three changes are not only in line with the general trend of international economic development, But also meet the requirements of the new normal of economic development in our country. " In his opinion, the brand is a comprehensive manifestation of the core competitiveness of enterprises and even the country and is also an important elemental resource in economic globalization. Behind the economic rise of a country or region is often