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中国经济的持续发展极大地推动了旅游业的长足的进步,不断丰富的社会文化也促使旅游活动的内容向着更加多样化方向发展。其中,旅游演艺作为文化产业与旅游业深度融合的新兴旅游产品,受到旅游市场的喜爱和追捧。河北省作为旅游资源大省,文化旅游大省,旅游演艺起步较早,但发展却相对迟缓,目前尚未形成具有震撼力和冲击力的旅游演艺产品。介于此,本文着眼于旅游演艺产品的产生和发展历程,分析河北省旅游演艺产品的开发现状及存在问题,进而探析河北省旅游演艺产品开发的设计思路,以期对我省旅游演艺产品的良性开发形成有益借鉴。
The continuous development of China’s economy has greatly promoted the great progress of the tourism industry. The ever-increasing social culture has also driven the content of tourism activities to move towards a more diversified direction. Among them, the tourism performing arts as a cultural tourism and tourism industry integration of emerging tourism products, by the tourism market favorite and sought after. As a big province of tourism resources and a large cultural tourism province, Hebei Province started its entertainment career earlier, but its development has been relatively slow. At present, Hebei Province has not yet formed a shocking and influential tourism performance product. At this point, this article focuses on the generation and development of travel entertainment products, analyzes the current situation and existing problems in the development of tourism entertainment products in Hebei Province, and then explores the design ideas of tourism entertainment products development in Hebei Province, Develop a useful reference.