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时下 CI 设计这个话题已在短短的时间里被媒介炒得沸沸扬扬,那么,CI设计的具体内容到底有哪些?它的程序又如何?下列是 CI(即公司个性系统)设计的内容:一、公司精神二、公司文化三、公司管理风格四、公司市场战略定位五、识别系统六、CI 设计流程一、调查阶段本阶段主要了解公司的现状和竞争环境及公司现存的历史、文化和个性。一、总裁个性咨询调查二、公司历史文献研读三、公司竞争环境调查四、公司文化现状调查五、公司发展战略目标调查二、分析研究阶段
The topic of CI design nowadays has been buzzed by the media in a short period of time. Then, what exactly is the content of CI design? What is its procedure? The following are the contents of CI (ie, the company’s personality system) design: Corporate Spirit II, Corporate Culture III, Corporate Management Style IV, Company Market Strategic Positioning V. Identification System VI. CI Design Process I. Survey Phase This phase mainly understands the company’s current situation and competitive environment as well as the company’s existing history, culture, and personality. I. Personality Consultation Survey of the President II. Review of the Company’s Historical Literature III. Survey of the Company’s Competitive Environment 4. Survey of the Current State of the Company’s Culture 5. Survey of the Company’s Strategic Objectives for Development 2. Analysis and Research Stages