在足球赛中,输赢在很大程度上决定于球员的临门一脚。而在服装营销中,作为临门一脚的主战场——销售终端,与球赛一样重要。因为,与其他商品相比,服装消费者的购买决策更多趋向于感性化:服装的功能不仅是护体之物、遮羞之物,而且更多的是 In football games, winning or losing depends largely on the player’s kick. In apparel marketing, as the main battlefield kick-off - sales terminals, and the ball game is as important. Because, compared with other products, the consumer decision-making clothing tend to be more sensory: the function of clothing is not only the body care thing, the object of shame, and more is