我国的旅游文化资源丰富,市场庞大,尤其是近几年来,旅游业的发展日趋火爆,而在水涨船高的同时,如何利用丰富的旅游文化资源进行有效营销,以吸引更多的游客参观、游玩,是我们所要思考的问题。差异化营销是指通过扩大自身特色来扩大影响力,以吸引到更多的消费者,争取更多经济收入。本文就旅游景区的差异化营销展开论述,以探讨现代景区工作者对营销策略的实效性选择与组合。 In recent years, the development of tourism has become more and more popular. At the same time of the ups and downs, how to make use of rich tourism and cultural resources for effective marketing so as to attract more tourists to visit, play, It is the question that we want to think about. Differentiated marketing refers to expanding its influence by expanding its own characteristics to attract more consumers and strive for more economic income. This article discusses the differential marketing of tourist attractions to explore the effectiveness of modern marketing strategies for the selection and combination of marketing strategies.