传媒社会学关注传媒与社会的关系及其规律,将传媒看做是嵌入于社会中又对社会有自己独特作用的社会事实。在传媒的各个要素中,传者与社会的关系是最动态、具体的。不同的社会环境、不同的历史时期,传者受社会的制约及其对社会的影响都是不同的。“走基层,转作风,改文风”作为当下中国社会环境下 Media sociology pays close attention to the relationship between media and society and its laws, regards the media as a social fact embedded in society and has its own unique role in society. Among the various elements of the media, the relationship between the speaker and the society is the most dynamic and concrete. Different social environment, different historical periods, the transmission of social constraints and its impact on society are different. “Take the grass-roots level, change the style of work, change the style of writing ” as the current Chinese social environment