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中职职业教育的办学理念是“以服务为宗旨,以就业为导向”。随着我国经济的进一步发展,商品经济竞争的加剧和经济细化,各用人单位对营销类人才的需求量不断增大。近年来,一直位于人才招聘的首位。而我校营销专业毕业生的就业率高达98%以上,报读营销专业的人数也逐年增多。然而高就业率的背后存在着不少的问题,困扰和阻碍着企业、学校和学生个人的自身的发展。探讨市场营销毕业生的就业现状并提出相应的对策,目的是促进中职市场营销专业的进一步的发展,稳定学生就业率和提高就业质量。
Vocational education concept of vocational education is “to serve for the purpose of employment-oriented ”. With the further development of our economy, the intensification of competition in commodity economy and the refinement of economy, the demand for marketing talents by employers is on the increase. In recent years, has been in the first place for recruitment. The marketing employment of our graduates employment rate as high as 98%, enrollment in marketing professionals also increased year by year. However, there are many problems behind the high employment rate, which plagued and hindered the self-development of enterprises, schools and individual students. Explore the employment status of marketing graduates and put forward corresponding countermeasures, the purpose is to promote the further development of professional marketing, stabilize the employment rate and improve the quality of employment.