观众对电视节目的反应是电视生产与消费过程的一个重要组成部分。由年龄、性别、种族、国别以及社会语境与观赏环境之间的差别所生成的审美多样性与差异性决定着观众对电视节目反应的多样性与差异性。电视节目的编排与运营策略应该充分注意观众的分层问题。 The audience’s response to television shows is an important part of the television production and consumption process. The diversity and diversity of aesthetics produced by the differences between age, sex, race, country, social context and viewing environment determine the diversity and diversity of audience response to television programs. Television programming and operating strategy should pay full attention to the audience’s hierarchical issues.