我国由于地大物博因此市场空间非常广阔,由此也就在国内市场生存着众多的中小企业。但是我国很多中小企业都因为产品技术含量不高并且市场营销手段相对落后在激烈的市场竞争中苦苦挣扎甚至最后难以持续经营退出市场。本文基于市场营销能力对于中小企业而言的重要意义,分析了目前我国中小企业市场营销能力缺失的原因,并且提出了现代中小企业强化市场营销能力的策略建议。 Due to the vast territory of our country, the market space is very vast, which also exists in the domestic market with many small and medium enterprises. However, many small and medium-sized enterprises in our country are exiting the market due to the low technical content and the relatively backward marketing means in the fierce market competition. Based on the importance of marketing ability for SMEs, this paper analyzes the reasons for the lack of marketing ability of SMEs in our country, and puts forward the tactics of strengthening the marketing ability of modern SMEs.