本文从传统媒体面临前所未有的生存压力切入,展示了相关传统媒体如何通过进军新媒体奋发图强,对中国本土目前流行的新媒体做了细分,指出了媒体融合的关键、着力点和必要性,认为媒体融合事关传统媒体生死存亡,传统媒体需要洞察规律,把握先机,尽可能获得互联网发展的“红利”。 This article from the traditional media face unprecedented pressure to survive, showing how the relevant traditional media work hard to enter the new media, made a breakdown of the current popular new media in China, pointed out the key to convergence of the media, the necessity and point that Media integration is a matter of life and death of traditional media. Traditional media need insight into the law, seize the opportunities and get the “bonus” of Internet development as much as possible.