最近,由杨俊教授主编的《新型实用公共关系教程》一书由高等教育出版社正式出版。这标志着“十一五”期间我国公关教育、教研建设进入了一个崭新的阶段。众所周知,国内外公关教材很多,但能够以独特视角、专业精神跻身国家“十一五”规划行列的专著则不多。作为公关教育行业的资深教授杨俊先生集20多年的教育教学实践经验,率领优质团队。集中整合优质资源,依据国家颁布标准,参照国际公关教育的前沿理论,创新教学指导思想,构建新 Recently, a book entitled “A New Practical Public Relations Guide”, edited by Professor Yang Jun, was officially published by Higher Education Press. This marks the “Eleventh Five-Year ” period of China’s public relations education, teaching and research building has entered a brand-new stage. As we all know, many public relations materials at home and abroad, but to a unique perspective, professionalism among the national “Eleventh Five-Year Plan” list of monographs is not much. As a senior public relations education industry professor Yang Jun set more than 20 years of practical teaching experience, led by high-quality team. Focus on integrating high-quality resources, based on national standards promulgated, with reference to the forefront of international PR education theory, innovation teaching guiding ideology, build a new