与外国跨国公司相比,中国企业不仅在资本、设备、生产经营、设施等“硬实力”上有差距,而且在企业宗旨、价值观、创新机制、市场信用、社会责任意识等“软实力”上有更大的差距。如果说“硬实力”比较容易被复制、替代,那么,“软实力”所表现某种文化的特征,更多的体现为社会认同、亲和力,则很难复制。这正是中国企业超越外国跨国公司的最难之处。 Compared with foreign multinational corporations, Chinese enterprises not only have a gap in their “hard power” such as capital, equipment, production and operation, and facilities, but also have a lot of advantages in the fields of business purpose, values, innovation mechanism, market credit and social responsibility awareness. Strength “There is a greater gap. If we say that ”hard power“ is easier to be copied or replaced, then the characteristics of a culture represented by ”soft power " are more likely to be reflected in social identity and affinity, and thus difficult to duplicate. This is exactly the hardest part for Chinese enterprises to surpass foreign multinationals.