企业品牌文化的建构要内外兼顾。既要充分考虑内部因素,又要适度考虑外部因素。保持内外互动效果,靠技术创新和质量提升促成品牌文化形成,这样的品牌文化才会拥有持久的生命力。国有企业品牌文化建设具有鲜明的国有特色,也从另一个角度折射了国家发展变化的历史。国有企业的品牌文化建设与国家核心文化的 Corporate brand culture to both internal and external construction. It is necessary to fully consider the internal factors, but also moderately consider the external factors. Maintaining the interaction effect both inside and outside, and promoting the formation of brand culture through technological innovation and quality improvement will such brand culture have lasting vitality. The construction of brand culture of state-owned enterprises has distinctive state-owned characteristics and reflects the history of the development and changes of the country from another perspective. State-owned enterprise’s brand culture construction and national core culture