论文部分内容阅读
中央电视台军事节目中心共制作播出12档节目,在中央电视台军事农业频道播出。内容大到世界格局、国家战略,小到普通官兵日常生活,不仅站位高、专业性强,而且有血有肉有温度,一直以来受到国家领导人的重视和部队官兵的喜爱,在普通观众中也拥有良好口碑,是我国最受欢迎的军事节目平台。为全面分析军事节目中心制作播出节目的影响力和传播效果,除借重传统的收视率、互联网数据外,笔者还进行了观众调查,包括组织10多场观众座谈会
The CCTV military program center produced a total of 12 programs broadcast on CCTV military agricultural channel. The content is large to the global pattern. The national strategy is as small as the daily life of ordinary officers and men. Not only is there a high degree of stationing and professionalism, but also the temperature of flesh and blood, it has always been valued by the national leaders and the officers and soldiers of the armed forces and also owned by the general audience Good reputation, is China’s most popular military program platform. In order to comprehensively analyze the influence and dissemination effect of the program produced by the military program center, apart from borrowing traditional ratings and internet data, the author also conducted audience surveys, including organizing more than 10 audience forums