未来的企业都要变成平台,平台不一定要自己干什么,但是要有数据。半年就干掉对手三只松鼠之所以能成为互联网第一坚果品牌,从商业底层来讲,我们吻合了一些趋势:一是年轻人的购物方式的改变;二是85后、90后这代人有消费升级的需求;三是过去网上没有坚果品牌,线下高端坚果也没有品牌。为什么线下高端坚果没有品牌,难道人家看不到消费升级吗? The future of enterprises have to become a platform, the platform does not have to do it yourself, but to have data. Three months to get rid of rivals The reason why the three squirrels can become the Internet’s first nut brand, from the bottom of the business we are in line with some trends: First, young people change the way shopping; Second, 85, 90 generations later Consumer demand for upgrades; third is the past there is no online brand nuts, offline high-end nuts and no brand. Why offline high-end nuts without a brand, do not see the consumer upgrade it?