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新世纪之初,纽约专栏作家托马斯·弗里德曼将自己的畅销书命名为《世界是平的》,意为在科学技术这台推土机的作用下,整个世界的鸿沟将会被一一填平,全球化将浩浩荡荡,势不可挡。在全球化洪流的裹挟下,经济的、政治的、体育的、文化的等等因素都无一幸免,跃身其中。伊始于奥运之父顾拜旦“体育乌托邦”的奥林匹克运动会也在全球化的发酵下成为一场全球的狂欢,更是一个国家借机展示国力、饕餮全球商机的盛宴。
At the beginning of the new century, columnist Thomas Friedman of New York named his best-selling book “The World Is Flat,” meaning that under the influence of this bulldozer of science and technology, the entire world will be filled with one by one Peace and globalization will be mighty and unstoppable. Under the threat of globalization, economic, political, sports and cultural factors are all spared no expense. The Olympic Games beginning with the father of the Olympics Coubertin “Sports Utopia ” also become a global carnival under the ferment of globalization. It is also a feast for a country to take the opportunity to demonstrate its national strength and gluttonize global business opportunities.