当今世界,广告作为企业促销产品、树立形象、扩大知名度,增强竞争力的有效办法,已越来越被人们认识和接受,广告行业方兴未艾,成为我国国民经济中增长最快的行业之一。在众多的广告形式中,印刷品广告(指利用各种手段印刷,并通过张贴、发送、邮寄等形 In today’s world, advertising has become more and more recognized and accepted as an effective way for companies to promote products, establish images, expand their popularity, and enhance their competitiveness. The advertising industry is in the ascendant and has become one of the fastest-growing industries in China’s national economy. In many forms of advertising, printed advertisements (printed by various means, and posted, sent, mailed, etc.