中国企业引入CRM理念和软件应当作好下述四方面工作。 第一,明确企业的战略意向。具体采用什么样的信息系统对于解决企业的问题并没有关系,重要的是企业的领导必须首先设定战略意向,并将这个战略意向传达给全体组织成员。只有这些成员全都明晰这个战略方向,他们才能进一步去了解市场上有什么软件。CRM可以集成企业营销、销售、电话服 Chinese enterprises to introduce CRM concepts and software should make the following four aspects. First, a clear business strategy. What specific information system to solve the problem of business does not matter, it is important that the business leaders must first set the strategic intent, and convey this strategic intention to all members of the organization. Only if all of these members clarify this strategic direction will they be able to find out more about what software is on the market. CRM can integrate corporate marketing, sales, telephone service