“水能载舟,也能覆舟”。同理,诚信能成就一个人,失信也能毁掉一个人。我有一位朋友,是出了名的实诚人,无论谁找他办事,只要他答应的,就不会失信。上世纪80年代初,我这位朋友辞职回乡创办了一个酒厂。在创业之初,虽然遇到许多困难,但是他把诚信看得比命还重要,不论在什么情况下,都坚持信守合约。一次,他承诺付给一个客户的货款就要到期,可由于资金一时周转不开,无法兑现。怎么办?他为了筹款,不但卖掉了自己心爱的摩托车,还跑了几十里路,回家说服妻子把两枚结婚戒指拿到典当行典当,这样才凑足钱,如期偿还了货款。此事一经传开,不仅让他赢得了许多赞誉,还给他带来了不少新客户,厂子的经营规模迅速扩张,不到10年时间,原酒的生产量和营销量就由建厂初期的几十吨上升到近千吨,资产规模也由建厂初期的 “Water can carry the boat, but also capsize.” By the same token, honesty can accomplish one person, and losing one’s trust can destroy one person. I have a friend who is notoriously honest and whoever does anything for him. As long as he promises, he will not lose his trust. In the early 1980s, my friend quit his job and founded a winery. At the beginning of his career, although he encountered many difficulties, he regarded honesty as important as life, insisting on keeping the contract under all circumstances. Once, he promised to pay the purchase price of a client is about to expire, but because of temporary capital turnover can not be opened, can not be honored. How to do? In order to raise funds, he not only sold his beloved motorcycle, but also ran dozens of miles to go home to persuade his wife to bring two wedding rings to the pawnshop, so as to gather enough money and pay off on schedule Payment The story spread, not only won him a lot of praise, but also brought him a lot of new customers, the rapid expansion of the factory’s operating scale, less than 10 years, the original wine production and marketing volume from the early days of construction Dozens of tons rose to nearly 1,000 tons, the scale of assets from the initial plant