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4月28日上午,国产品牌联想召开新闻发布会。宣布:联想品牌新标识正式启动。从这一天起,联想换掉了沿用了19年的、价值200亿元的标志“LEGEND”,而采用新的标志——LENOVO与公众沟通。对此,业界众说纷纭。那么,联想这次换标到底应不应该、值不值得,其换标带来的正面影响多还是负面影响多;其在换标的过程中,是否不是为了换而换,是否将这次标识行为作为一次难得的公关活动,或者是事件营销,
April 28 morning, the domestic brand Lenovo held a press conference. Announced: Lenovo brand new logo officially started. From this day onwards, Lenovo replaced the 19 years worth of 20 billion yuan worth of logo “LEGEND”, but the new logo - Lenovo to communicate with the public. In this regard, the industry divergent opinions. So, Lenovo should not change the standard in the end, it is not worth it, the positive impact of the replacement for more or more negative impact; in the process of changing the bidder, is not in exchange for change, whether the identity of the act As a rare public relations activities, or event marketing,