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作为一种新兴的传播媒介,博客传播具有受众面广、承载信息量大、成本低廉等优势,已经成为广大网民喜闻乐见的信息来源之一。研究从李承鹏的足球博客入手,以传播学的视角对博客传播的优势、现实意义进行了解读。
As a new kind of media, blog has the advantages of wide audience, large amount of information and low cost. It has become one of the most popular sources of information for the majority of Internet users. The research begins with Li Chengpeng’s football blog and interprets the advantages and practical significance of blog dissemination from the perspective of communication science.