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从钢材营销模式的发展历程来看,在不同的发展阶段,因其所面临的市场环境不同,其围绕核心亦不相同,或以价格为核心、或以渠道为核心、或以产品为核心;随着市场环境的改变,尤其当前钢市已进入供大于求的阶段,下游制造业面临产业升级,无论钢企还是钢贸商如抱着以前的单一营销模式不变,终究会陷入困境。
From the development course of steel marketing model, in different stages of development, because of the different market environment they face, the core is different, or the price is the core, the channel is the core or the product is the core. As the market environment changes, especially the current steel market has entered the stage of oversupply, the downstream manufacturing industry is facing industrial upgrading, whether steel or steel traders, such as holding the previous single marketing model unchanged, will eventually be in trouble.