从订零之争谈报刊零售业务的发展刘炜随着改革开放的不断深入，社会主义市场经济体制的逐步完善。报刊市场逐步由公费订阅向私费订阅和整订向零售的方面转变。报刊订阅量不断下降，而社会委办零售要数却不断增加。这一新的市场现象，超越了以往那种订阅不足零售补的常规，... Discussion on the Development of Retail Business in Newspapers and Periodicals from the Issue of Booking Zero Liu Wei With the deepening of reform and opening up, the socialist market economic system has been gradually improved. The newspaper market gradually shifted from public subscriptions to private subscriptions and consolidation to retail. Newspaper subscriptions continue to decline, while the number of retail sales by the Social Council has increased. This new market phenomenon, beyond the past that subscribe to less than the retail supplement routine, ...