本文从当今的时代背景入手,分析了品牌的成长过程和以及当下品牌发展所面临的问题与挑战,从品牌美学的角度出发,锻造品牌由内而外的美感,旨在建立品牌与消费者的沟通与互动。通过体验式营销传播,企业可以维系客户的忠诚度,使品牌实现自我突破和可持续性发展。 Starting from today’s background, this paper analyzes the process of brand growth and the problems and challenges faced by the current brand development. From the perspective of brand aesthetic, forging the beauty of the brand from the inside to the outside is aimed at establishing the brand and consumer’s Communication and interaction. Through experiential marketing communication, enterprises can maintain customer loyalty and enable brands to achieve self-breakthrough and sustainable development.