20世纪末的韩国向世人演绎了一个不期而至的神话:它的汽车与电器的广告直抵“国际顶级产品博览会”之称的曼哈顿时代广场;2002年足球世界杯不但跻身四强,还将88.8亿美元尽获囊中,骤然成为世界体坛的超级明星;韩国的影视、服饰、音乐等时尚文化似乎也一夜崛起,横扫东南亚文化市场,问鼎主流的世界野心昭然若揭。一时间,“韩国”极 South Korea at the end of the twentieth century to the world a mysterious interpretation of the myth: its advertising car and electrical arrived at the “top international trade fair,” said Manhattan Times Square; the 2002 World Cup of Football not only among the semi-finals, will 8.88 billion US dollars to get the bag, suddenly became a superstar of the world’s sports; South Korea’s film, clothing, music and other fashion culture seems to rise overnight, swept across the Southeast Asian cultural markets, aspirations of the mainstream world ambitions radically. For a time, “Korea ” pole