走上街头集市,随处都可以看到五花八门的减价优惠广告:“年末处理,特大减价,只求卖出,不求保本,数量有限,欲购从速”;“清仓处理,八折优惠,不惜血本大减价”;“哗!换季服装,亏本销售,只卖布价,不算工钱,不二价,讨价者免开尊口”……。笔者徜徉于这五彩纷呈的大减价热浪中,细细观察。经过一番调查研究,探究出了其中的一些道道。归纳“大减价”的原因,大致有以下几个方面: Take to the street market, you can see a wide range of discounted advertisements everywhere: “The end of the year dealt with, a special price reduction, only seeking to sell, do not seek to maintain capital, a limited number, want to buy as soon as possible”; “Clearance deal, 20% discount ”Don’t hesitate to make a big price reduction“; ”Hey! Seasonal clothing, a loss of sales, only sell the cloth price, not the wages, not the price, the bargainers are free to respect.“ The author is observing carefully in this colorful mass sale. After some investigations and studies, some of these rounds have been explored. The reasons for summing up ”bargain sale" are roughly as follows: