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在社会生活多元化发展的今天,人们的生活方式及生活情趣也逐渐向多元化、多样化的方向发展,在物质生活得到满足的基础上,人们越来越注重自身精神层面的享受。后现代主义正是在这样的时代背景下产生的,它反对现代主义思潮下对礼品包装设计采用统一、冷漠的思路,提倡多样化和多元化理念在礼品包装中的应用。本文的研究正是基于上述背景,以期通过对后现代主义思潮下礼品包装设计的研究,为我国礼品包装设计理念的革新提供一些新的思路。
Today, with the diversified development of social life, people’s lifestyles and lifestyles are also gradually moving toward diversification and diversification. On the basis of satisfying the material life, people pay more and more attention to their own spiritual level of enjoyment. It is against this background that postmodernism came into being. It objected to adopting a unified and apathetic approach to gift packaging design under the modernist trend of thought and advocating the application of diversification and pluralism in gift packaging. The research of this paper is based on the above background, with a view to provide some new ideas for the innovation of the concept of gift packaging design in our country through the research of gift packaging design under the postmodernism.