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对动物符号作为元素在信息传播中的影响力进行细分归纳,以情感属性和品牌发展为切入点,系统分析动物符号对塑造品牌形象、增强传播效果的作用。研究如何更好的将人类对动物的各种情感以动物之形传拟人之意融入设计创作中,将动物符号所指性与品牌文化创立巧妙结合,增强品牌魅力。使受众更容易接近和理解品牌,并持续关注购买。
Animal sign as an element in the dissemination of information in the impact of subdivision to emotional attributes and brand development as the starting point, the systematic analysis of animal symbols to shape the brand image, enhance the effect of communication. To study how to integrate various emotions of human beings into the design creations in the form of animal-like and human-like conceptions, and combine the signification of animal symbols with the creation of brand culture to enhance brand charisma. Make the audience easier to access and understand the brand, and continue to focus on the purchase.