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广告主题就是广告的中心思想,是表现广告为达到某一目的而要说明的基本观念,它象一根贯穿于广告之中的线索,使组成广告的各种要素有机地组合成一则完整的广告作品。
The theme of advertising is the central idea of advertising. It is the basic idea that shows the purpose of advertising to achieve a certain purpose. It is like a clue that runs through advertisements, and organically combines the various elements that make up an advertisement into a complete advertisement. works.